At many product companies, product marketing is constrained by a lack of accurate product configuration and usage information – both at individual customers and aggregated across the installed base. This absence of granular customer intelligence can result in a competitive disadvantage and slower time to market for new products.

To create winning products, Marketing fundamentally requires an accurate list of customers and product configurations. With Glassbeam, Marketing can bring new products and features to market faster, understand how existing customers use specific features, and thus develop new capabilities and services more effectively.

Challenges

• Lack of real-time customer intelligence on product configuration and usage.
• Inaccurate customer and installed products list stymies ability to plan and market enhancements and new products.

Glassbeam Benefits and Results

• Enhance customer satisfaction with product enhancements that are on-target.
• Competitive advantage by developing innovative, unique features based on granular knowledge of customers’ usage and preferences.